According to a new survey, many businesses are losing up to 54% of their potential online revenue by not updating their websites on a web design sutton coldfield regular basis.

The new survey from Yell, an online business directory, has shown how important it is to manage your brand online in light of changing consumer attitudes brought about by the pandemic. Many more people are choosing to shop for goods and services online.

As per the review, around 80% of organizations expressed that their site and virtual entertainment presence were the main viewpoints for creating leads and deals.

In a similar vein, 79% of the SMEs that were surveyed stated that online branding and digital marketing were essential to their expansion.

Only 66% of businesses believed that their website was important for generating sales and inquiries prior to the pandemic.

Nonetheless, presently more than one out of three SMEs imagine that their business wouldn’t make due without a site.

This reflects the shift in consumer attitudes, with 69% of consumers either likely or very likely to research a company online before making a purchase or making a service request.

Keeping up with the times

Despite the general significance of having a website and an online presence, the majority of the one million websites that were analyzed had not been updated in about 15 months.

This proposes that numerous SMEs are failing to refresh their sites routinely, which could straightforwardly affect income from online deals and enquiries.

According to Yell’s research, consumers spend 54% less per month on websites that have not been updated frequently compared to websites that have.

Importantly, 42% of customers stated that a website with current information would likely increase their likelihood of making a purchase or booking a service with that company.

According to the study, SMEs’ fears of breaking a website feature and a lack of expertise were the most common reasons they did not update or modify their website.

Design is important

In addition to keeping websites current, customers are also more interested in well-designed websites. Fifty percent of respondents said they would be less likely to give a website their business if it was poorly designed, and four in ten said they would not use that business again.

Businesses and professional service firms must have an online presence that impresses potential customers in terms of design and current, valuable content in today’s competitive online marketplace.